About Us

Sourcing African Creativity
For over a decade, African Creative has been a trusted curator and dealer of premium African artworks and designs.

Our journey began in 2004 in Cape Town, driven by a desire to showcase the exceptional craftsmanship of South African wire and bead artists to a global audience. Over time, our passion for authentic African art and design led us to expand across the continent, sourcing remarkable pieces that capture the rich heritage, culture, and creativity of Africa. Today, we continue to connect the world with the beauty and artistry of African craftsmanship.

Supporting Businesses of All Sizes
At African Creative, we are proud to partner with companies of all sizes, from boutique stores to large-scale distributors. With years of experience in global exporting, we handle everything from bulk container loads for wholesale clients to smaller shipments for individual stores, whether by air or sea.

We also specialise in creating bespoke product ranges, working closely with our clients to bring their vision to life. Whether it’s custom designs, specific colour palettes, or unique finishes, our team is ready to collaborate and deliver exceptional, tailored solutions.

Our Social Conscience
We are committed to building sustainable livelihoods for artisans across Africa. Guided by Fair Trade principles, we nurture ethical and transparent relationships with craftspeople, ensuring their talent and hard work are fairly rewarded.

We prioritise minimising our environmental footprint while maximising our positive impact on communities. From sustainably sourced wood to ethically procured indigenous materials, we ensure that every product reflects our dedication to environmental responsibility.

Supporting Conservation Efforts
Our commitment to Africa extends beyond artistry—we are passionate about preserving its unique biodiversity.

SANCCOB
Our sister company, Snuggle Squad, now proudly leads our support for SANCCOB, a leading marine non-profit organisation dedicated to the rescue, rehabilitation, and release of endangered seabirds, including the iconic African Penguin. To date, SANCCOB has treated over 95,000 seabirds, helping to preserve these vital species for future generations.

Through Snuggle Squad’s SANCCOB Plush Toys, a portion of every sale goes directly to SANCCOB’s work. By supporting this range, you contribute to vital conservation efforts and help protect these unique seabirds for future generations.

Learn more about Snuggle Squad and explore the SANCCOB Plush Toys range at Snuggle Squad

At African Creative, we strive to bridge the gap between tradition and innovation, connecting our customers with the soul of Africa through exceptional art, design, and purpose-driven initiatives. Whether you’re a retailer or a global distributor, we’re here to partner with you. Thank you for being part of this journey.